What does colon generally indicate in a sentence?

GRE Verbal Problem Solving
1

Below is the questions from homework

Political advertising may well be the most (i)_________ kind of advertising: political candidates are usually quite (ii)_________, yet their campaign advertisements often hide important differences behind smoke screens of smiles and empty slogans.

2

support

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3

The colon in itself is a support, however in this sentence you should focus on “Yet” which is a contrast. Solve the second blank as a contrast then go back to the first blank and solve it as a support to the whole idea.

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